1) TAGLINE
“Gentle Care, Pure Love” — Mild & Safe for Baby’s Delicate Skin

2) KEY CHARACTERISTICS
・Gentle & Tear-Free — Formulated to be mild on baby’s eyes and skin.
・Moisturizing & Nourishing — Cares for baby’s skin while cleansing.
・For Hair & Body — A 2-in-1 formula usable head to toe.
・pH Balanced & Safe — Formulated to match baby’s skin pH.

3) ADDITIONAL CLAIMS (from bottom banner)
・Natural Ingredients
・With Soothing Botanical Extracts
・Dermatologically Tested
・Made with Care & Love

4) FORMAT
Pump bottle, foaming/liquid formula